Sunday, July 28, 2013

How To Grow Your Reputation As A Leader Within Your Online Business Niche

By Russell Howe


While millions of people around the world are trying to learn how to make money online, the sad truth is that very few of them are actually making consistent progress. This applies to both those who are starting their own business from the ground up and those who are becoming affiliates of well known brands, such as Empower Network.

Despite the fact that online businesses, particularly home businesses, make themselves out to be an easier way to build an income the truth is it's one of the most difficult areas in which to succeed. [
See how Russ Howe became established in empower network here.
]

However, unlike a regular job where things perhaps aren't going as well as you had hoped for, there is one very powerful advantage you hold. That is, of course, the power to change your approach. As your own boss, you hold the keys to where you spend your time and how you market your business. Unlike a job, where it can seem you are simply stuck in a rut at times, you do not have to put up with something that you are not happy with. Over 80% of becoming your own boss is mental. If you can handle the responsibility of constantly developing your skills as a marketer, while eliminating approaches which do not work, you will develop very nicely. Approaches which work for one person may not work for the next, so having a level head and being able to view how effective your marketing efforts are is a key skill. Most people are happy to sit and complain about a lack of results, but you must be prepared to do something about it.

Those who are working within affiliate programs often face competition from other people who are also working with the same opportunity, competing for sign ups or sales by trying to dominate search results or offering ever increasing bonuses for choosing their team over others. To stand out in an affiliate program you simply need to learn from the mistakes others are already making. Over 90% of affiliate marketers are failing, which means most of them are doing something wrong. One of the biggest mistakes most affiliates make is failing to brand themselves. You need to do this in order to succeed in any niche, and free platforms such as Facebook, Youtube and Twitter allow you to do grow your audience and reputation without spending anything at all.

The key way to do that is through useful, relevant content. For example, if you wanted to become successful in the fitness industry you would greatly enhance your chances of doing so by posting content that provided useful information to fitness, as opposed to just anything. This is why having a fan page, a twitter feed and a Youtube channel is so powerful - it allows you to reach an audience which is already out there. Imagine how many people are on those website already, particularly Youtube which is the second biggest search engine behind Google, already searching for fitness related topics. You could answer their questions if you provide useful content. In doing so, you gain a new follower.

One of the golden rules in business is that the easiest way to reach success is to help others. You can not and should not expect people to suddenly just accept you as a trustworthy leader within your niche. This would be foolish and you wouldn't put that kind of trust in somebody either. You must first prove yourself as a leader. Very few entrepreneurs are prepared to help others unless there is a financial gain, therefore those who are prepared to help others generally grow the best reputations within their chosen company.

The power of word of mouth still goes a long way in the business world. Social media is basically just an extension from the old days where one person would tell their friend, and they would tell another friend, and so on. Nowadays, you are able to achieve far wider success with this method because someone can literally literally tell all of their friends in one go with the click of a 'like' or 'share' button. Those who are trying to develop their own product will find it very easy to go along the same lines here. By developing an audience within your niche simply by providing relevant content, you already have a base of followers when you decide to drop your product. For example, if you were writing a guide on how to train your dog you could use platforms like Youtube to give simple, quick tips and then when your audience was at a level you deemed to be sufficient, release your training guide.

This way you not only have a ready made list of people who already trust you and are therefore more willing to purchase your products than total strangers, they are also much more likely to recommend you as an expert to their own friends and colleagues. So despite the fact that you initially started helping people for free, you can generate a great income in the long term.

The secret of how to make money online isn't as complex as many internet guru's like to make people believe. You do not need a 'secret formula' in order to succeed with an affiliate program like Empower Network or eBay - and you do not need a ton of advertising revenue to develop your own product into a successful income. You simply need to work smarter, not harder.




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