If you take a look around Youtube for online business related content, you will notice a range of different approaches being used to promote affiliate businesses such as Empower Network, Dynamic Digital Enterprise and others. Today we will delve into the facts on how to create attractive video content for your chosen program.
Neglecting the power of video marketing is a major mistake made by wannabe entrepreneurs. this is not only a very powerful tool for marketing your business, it is also very cost effective given that most video networks are absolutely free to use.
With so many affiliates and entrepreneurs failing to make the most of the extreme power which can be gained from an effective video marketing campaign, the door is wide open for those who are not afraid to try new approaches at building their brand.
What are the main things you need to watch out for if you are about to set up your own Youtube channel and begin trying to create recognition for your brand?
* Set out your goals and stick to them from the outset.
* Use the power of interaction with your followers.
* Get your keywords in place.
* Provide useful content.
* Commit to providing fresh content on a regular basis.
If you are able to apply all five steps then you should be able to build a significant following on any video network within your chosen niche. Let's look at each rule in a little more depth now, so nothing is left to doubt when you are out there on your own trying to make it work.
* Set out your goals and stick to them from the outset.
If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. []
* Engage your viewers with your content.
By encouraging viewers to comment and share your work you do two thing. First of all, people like to be encouraged to provide their thoughts and feedback. Secondly, this helps with your video's rankings in it's targeted keyword search. That's because Youtube pay close attention to social media signals, so if your viewers are commenting and sharing your videos via websites like Facebook then it only helps you even further.
* Learn how to use keywords to dominate your chosen search results.
The main mistake made in relation to keywords is that people don't know how to target their desired search results. They end up putting dozens of keywords on their videos and, usually, this leads to them being ranked low in search results because the video is deemed to have 'too broad' of a subject level. Try to limit your keywords to no more than 3 for one video.
* Upload helpful content, not sales pitches.
The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.
* Be consistent with your uploads.
The final point is where most people fall down. While it's great at the beginning, the novelty can wear off quite quickly. Particularly if your early uploads are not attracting a significant number of viewers yet. While some channels are able to build an overnight following because they have an interesting thumbnail or video title, the proper way to build an established Youtube page is to upload consistent new content. This allows Youtube to consider you as a leader within your niche and begin to rank all of your uploads higher due to the added weight being placed behind your new authority status.
Affiliates using companies like Primerica and Empower Network can benefit greatly from effective video marketing because the vast majority of people in this industry overlook it. Sometimes, the best marketing methods are actually the free ones which are widely available to the masses.
Neglecting the power of video marketing is a major mistake made by wannabe entrepreneurs. this is not only a very powerful tool for marketing your business, it is also very cost effective given that most video networks are absolutely free to use.
With so many affiliates and entrepreneurs failing to make the most of the extreme power which can be gained from an effective video marketing campaign, the door is wide open for those who are not afraid to try new approaches at building their brand.
What are the main things you need to watch out for if you are about to set up your own Youtube channel and begin trying to create recognition for your brand?
* Set out your goals and stick to them from the outset.
* Use the power of interaction with your followers.
* Get your keywords in place.
* Provide useful content.
* Commit to providing fresh content on a regular basis.
If you are able to apply all five steps then you should be able to build a significant following on any video network within your chosen niche. Let's look at each rule in a little more depth now, so nothing is left to doubt when you are out there on your own trying to make it work.
* Set out your goals and stick to them from the outset.
If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. [
See how Russ Howe became established in empower network here.
* Engage your viewers with your content.
By encouraging viewers to comment and share your work you do two thing. First of all, people like to be encouraged to provide their thoughts and feedback. Secondly, this helps with your video's rankings in it's targeted keyword search. That's because Youtube pay close attention to social media signals, so if your viewers are commenting and sharing your videos via websites like Facebook then it only helps you even further.
* Learn how to use keywords to dominate your chosen search results.
The main mistake made in relation to keywords is that people don't know how to target their desired search results. They end up putting dozens of keywords on their videos and, usually, this leads to them being ranked low in search results because the video is deemed to have 'too broad' of a subject level. Try to limit your keywords to no more than 3 for one video.
* Upload helpful content, not sales pitches.
The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.
* Be consistent with your uploads.
The final point is where most people fall down. While it's great at the beginning, the novelty can wear off quite quickly. Particularly if your early uploads are not attracting a significant number of viewers yet. While some channels are able to build an overnight following because they have an interesting thumbnail or video title, the proper way to build an established Youtube page is to upload consistent new content. This allows Youtube to consider you as a leader within your niche and begin to rank all of your uploads higher due to the added weight being placed behind your new authority status.
Affiliates using companies like Primerica and Empower Network can benefit greatly from effective video marketing because the vast majority of people in this industry overlook it. Sometimes, the best marketing methods are actually the free ones which are widely available to the masses.
About the Author:
More Info: Russ Howe is now a world leading Empower Network affiliate. You can read his comprehensive and honest empower network review in today's video clip, which covers the aspects of the home based business industry which prevent most affiliates from succeeding.
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