Thursday, January 31, 2013

How to Find the Best MLM Business Opportunity

By Brian Jones


If you're seriously considering splashing out your hard-won cash to start a new social marketing business you should make an effort to comprehensively analyze the assorted options available to figure out, for yourself, what's the best MLM business opportunity for you and your future team.

Because not all internet promotion or direct selling businesses are born equal and spending the time upfront, at the beginning, to do your due diligence can pay of big time later. So here are a couple of things you must consider before you make the final choice:

How long has the company been in business? Are they privately owned or in public traded. Who is the management team and what real world experience to they have in operating and growing a World business? Where are they open for business and can the services readily be shipped into different states without custom issues?

These are all vital questions because most new, ground-floor start up firms fail within five years. Not some. Most. So although it may sound like getting in on the ground floor is an advantage, in numerous cases, it should be a huge warning signal because the chances of this new start up company surviving is extremely slim and your best possibility of success is to join a definite MLM business opportunity with a definite record that has been in business, on a steady expansion curve, for at least 5 years.

One more thing to consider is the cost of the product and services. Ask yourself this one question, "Would the average individual buy this product or service from this company at this price, under ordinary market conditions, if a MLM business opportunity wasn't attached to it?" If you cannot truthfully answer, "Yes" then you shouldn't join this company.

The explanation is purely economics. Understand most people who start in MLM will sponsor and recruit less than 3 folk their whole careers. Put simply, the general public never do what is critical to achieve success in their new business. So if these folk are required to make a once per month acquisition of a product or service they would not normally buy at that price... They may cancel their autoship and give up. Which is why the per year attrition rate, the drop out rate, in numerous internet promotion firms is commonly in the 70 to 80% range. And any attrition rate higher than twenty p.c. yearly will make building a moneymaking business fast extremely challenging.

So the best MLM business opportunity is one that's got a good product that people already use at a price comparable to what they are already purchasing. If they're used to paying $35 for supplement they already use and are now asked to pay $75... If they do not build the business they might quickly give up and go back to paying $35 per bottle.

Next thing you must seriously consider before starting any new business is how, exactly, you intend to advertise, market and popularize your new business. Because the base line is you will not make any money till you sell a lot of products and sign up plenty of new team members. So what is your plan? Because even the best MLM business opportunity out there will not make you a cent unless and until you effectively and efficiently market and promote that business.




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