Thursday, March 21, 2013

4 Recent Google Algorithm Changes Your Orlando Web Marketing Must Know

By Brown Jack


A reliable Orlando Web Marketing firm, such as Get The Clicks, keeps itself aware of the many algorithm changes that affect those who want to index their sites with Google. While it is currently necessary to work with a reputable firm in this area of business building, it is additionally important to choose a provider that is aware of all new requirements from this search engine giant. If not, these professionals are only wasting your time and money.

Sites are now seeing far heavier penalties for bad links or links that are dead. While it is important to have a large and diverse accumulation of links, these must also be valid and viable. If they are not, you could suffer the consequences. Your provider can help you clean these things up.

Another issue is the duplication of content. It is no longer enough to write one really good article and spin it many different times. Even if each version is absolutely unique, there is no new information being presented. This is why each one of the pages on your website should have original articles and posts that do not mirror items that are also on your pages.

There is yet another issue that people are seeing penalties. If you are keeping content on your pages that are repetitive, it is important to get rid of it. Each one of your pages should be giving visitors something of real value. It is not beneficial to you in any way to take shortcuts in this area of site development and optimization.

Many of the changes that are made to this end will also help you to gain inclusion with web directories that are considered to be high-end. Editors for web directories will verify that your page layout is appealing and sensible and that you are providing niche-specific information to your visitors. If Google has not penalized your SEO efforts, you have a much better chance at passing these important reviews when using web directories for link building.

The goal of algorithm changes is to ensure that online information retains its value and that web users can continue to navigate the Internet with confidence and ease. This is something that has not changed and which will not change. Thus, anything that you ultimately do to cater to your clients and visitors will enhance your appeal on both fronts.

In the end, if you are making sure to give people great value, there is absolutely nothing to fear. It remains vital, however, to work with a marketing and SEO firm that has a constant knowledge of what Google wants when indexing sites. They can implement the proper strategies for you and can also clean up things like redundant contend and dead links.

Ensure that your pages are performing well on all fronts with a reputable SEO company. They will also help you to avoid potentially devastating penalties, whether these come from for bad links, dead links, content redundancies or low site value. When you hire an Orlando Web Marketing service like Get The Clicks, you can be assured of getting great returns on your investments.




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