Tuesday, April 9, 2013

How To Turn The Majority Of Your Website Visitors Into Profitable Customers

By James Kupe


Trying to make a decent living from an online business can certainly be hard work. And for many people, the biggest problem is attracting the right kind of visitors to your website. To put it another way, you need to attract the kind of people who are going to open their wallets and buy instead of those who are only looking for free stuff.

So what's the best way to attract these premium visitors to your website? Remember, you want the the type of people who are looking to buy something, or at least give you an email address they actually check because they want to hear more from you. Could there possibly be a hidden secret that enables you attract a large group of these hard to find people?

The answer to this question is disarmingly simple, but unfortunately pretty much everybody trying to make money online doesn't see it. So I'm going to spell it out for you so there's no way you can miss it in the future. If you want to build a profitable online business, you have to be found for the right keywords.

So what are the 'right' keywords?

The key is this - you have to focus on the words and phrases that people in your niche are searching on when they are about to BUY a product, rather than the keyword phrases they use when they are just RESEARCHING which product they are going to buy.

Let's take a common example. If somebody enters the keyword phrase 'digital camera' into Google, it's likely they are doing their initial research on digital cameras. They probably aren't ready to buy a digital camera today. However, by searched for 'digital camera reviews', they are probably thinking about buying a camera soon, and are using customer reviews as a way of making their final decision.

But here's where the big pot of money is lying. If somebody searches Google using the keyword phrase 'fuji finepix s5000 digital camera'? This person HOT. They are ready to BUY a Fuji FinePix S5000 digital camera, and they are just looking for the right merchant or the best deal they can find. If your website ranks high up in Google's search results, you are very likely to get the sale.

And consider this - if your website portrays you as a likable, knowledgeable person who's trying to help them find the best camera, that can also increase your chances of making the sale too. So remember, getting ranked for these kinds of 'buying' keywords lets you to attract buyers instead of freebee seekers, and you'll make a lot more money in the process.




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1 comment:

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