Saturday, April 20, 2013

Social Media Marketing Advice That You Can't Live Without

By Charles P. Hwu


To operate an online business is challenging, because marketing methods are constantly evolving. The Internet is, for better or worse, always churning out new sites, new players, and new strategies in the marketing field. For instance, social media sites make for new ways to get more customers, but you must know how to market effectively. The following paragraphs contain a number of tips and techniques you can use to make social media work for you.

It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Make a plan of attack and stick to it.

Like other forms of advertising, social media marketing takes time. A great social media plan does not happen overnight. Building a large audience on Facebook, Twitter and other social media networks will not occur overnight. Be sure to reference your social media sites on your main website and in any print, radio, or TV advertising you do.

Respond to questions or comments posted by visitors. You should check these at least once each day. You may also get emails any time you receive a notification if you wish. Remember that everything you write can be viewed by the public.

You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. This could be make or break for you in social media efforts. Pay special attention to negative feedback you receive through social media. If you leave these posts alone, you could potentially harm your reputation. On the other hand, responding to them quickly and appropriately could have an overall net positive effect.

Having a photo contest in relation to your brand is an effective way to get followers involved in your social media marketing campaigns. Let your followers know that you'll give a good prize to whoever offers the coolest picture featuring your brand. Your business will gain increased exposure to new markets as the users share their photos with their social media followers.

As you've surely seen ads on Facebook and other such social media, they often contain interesting photoshopped pictures. These images often attract attention to the ad. Once they are drawn to your ad, they are more likely to go to your business and spend money.

Online contests or giveaways will generate more leads to your website. To the winners you can give away the products produced by your company. This helps you promote your business, as well as thank your customers by giving them free merchandise.

Study how your traffic changes with different techniques. Never jump to conclusions despite having a bad or good day. However, it is important that you are aware of all the new trends and when to take advantage of the next social media platform.

If you are planning on marketing on a social networking site, keep in mind that people want to know that you are listening to what they say. When a customer makes a suggestion, you can safely assume that others share their opinion. Let them know that you are listening.

Social media is a great way to promote your business. These suggestions are certain to improve your results with social media marketing.




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