For most people, deciding on what to send to their email subscribers can be really difficult. To get people to buy your products or services, without getting them offside to the point that they unsubscribe, what ratio of information, articles, tips, and sales offers do you send them? Here's a magic email sequence you can use right away that could easily double the number of sales you make by email.
So your first followup message should always thank people for subscribing, and reconfirm that they've made a wise choice by joining your list. Then you should immediately start giving them the kind of information that's going to help them get from where they are to want to be, as it relates to your product. If you can get people moving towards their goal, and if they can see how your product helps them to get there, they are going to be much more likely to buy from you, either now or in the future.
But what if after you've sent an initial email series following this format, they haven't purchased? Below I've given you a simple email sequence that contains a lot of very powerful physiological triggers. Your readers probably won't be able to stop themselves from buying from you if your product really does help them to overcome their problem.
1. In the next email, you highlight one of the major problems your product helps to solve, and discuss the problem and the consequences of having it in the person's life. You want to aggravate the pain your reader has, so that they realize they need to take action and fix it. At the end of your email, briefly mention that tomorrow you will give them the solution to the problem you highlighted today. The idea here is to open a loop in your reader's mind.
2. In your next message, you close the loop for your readers by showing them how your product solves the problem they have. If you create some kind of irresistible offer, you'll see a bunch of sales come in as soon as people read your message.
3. In your third message a few days later, highlight another problem your product helps to solve. Talk about this new problem, and make readers who have this problem start to feel the need to solve it right away. Then in the next message, give them the solution again and show how their lives will be changed by owning your product. Then do this with every problem your product helps to solve. Simply rinse and repeat.
So that's the simple sequence. You capture people onto an email list, and then follow up for a few days showing your readers how buying your product or service can solve their problems. If your readers haven't bought by then, you just go through and highlight a problem one day, the solution the next day, problem two days later, solution the next day. And continue doing that until they buy.
So your first followup message should always thank people for subscribing, and reconfirm that they've made a wise choice by joining your list. Then you should immediately start giving them the kind of information that's going to help them get from where they are to want to be, as it relates to your product. If you can get people moving towards their goal, and if they can see how your product helps them to get there, they are going to be much more likely to buy from you, either now or in the future.
But what if after you've sent an initial email series following this format, they haven't purchased? Below I've given you a simple email sequence that contains a lot of very powerful physiological triggers. Your readers probably won't be able to stop themselves from buying from you if your product really does help them to overcome their problem.
1. In the next email, you highlight one of the major problems your product helps to solve, and discuss the problem and the consequences of having it in the person's life. You want to aggravate the pain your reader has, so that they realize they need to take action and fix it. At the end of your email, briefly mention that tomorrow you will give them the solution to the problem you highlighted today. The idea here is to open a loop in your reader's mind.
2. In your next message, you close the loop for your readers by showing them how your product solves the problem they have. If you create some kind of irresistible offer, you'll see a bunch of sales come in as soon as people read your message.
3. In your third message a few days later, highlight another problem your product helps to solve. Talk about this new problem, and make readers who have this problem start to feel the need to solve it right away. Then in the next message, give them the solution again and show how their lives will be changed by owning your product. Then do this with every problem your product helps to solve. Simply rinse and repeat.
So that's the simple sequence. You capture people onto an email list, and then follow up for a few days showing your readers how buying your product or service can solve their problems. If your readers haven't bought by then, you just go through and highlight a problem one day, the solution the next day, problem two days later, solution the next day. And continue doing that until they buy.
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